So there I was sitting in Marketing lecture listening intently as always when the words Eiffel Tower caught my ears. Now normally when discussing items of the French nature I pay full attention so it took me by surprise that I didn't know what was going on.
My professor was discussing how a promotions need to constantly be looked at and reviewed in order to make sure it still works year after year. She somehow decided that this was like the Eiffel Tower. Trust me the metaphor (or meteor as Anna Faris in "The House Bunny" says) was about as clear as my writing has made it to be. If anyone can please explain it to me I would be extremely grateful!
A tout a l'heure!
Rachel
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